The surprise Pokémon announcement for this morning is for the websiteGottacatchemall.com. In order to access the website, you’ll need to enter a code, displayed in the video: XY1012. Once entering the site, you’ll be prompted to sign up for an account, which will make you eligible for a Pokémon code hunt that will be held from now until October 12th.
The Pokémon Company will be hiding codes across the net, each of which will unlock one of the Pokéballs on the site. Each ball contains a Pokémon, a digital gift, and a chance to win a prizes like a Nintendo 3DS XL, the Pokémon X and Pokémon Y games and more.